Target Audience: Recruitment agencies looking to automate their tasks to save time and improve efficiency and compliance with recruitment law.

 

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Site description: The Arithon United Kingdom website, http://arithon.co.uk/, is a storefront that is well balanced with meaningful information, critical features at a glance, straightforward video demonstrations, and interactive trial technology. The specific contact information lends a transparency to the company that is refreshing and implies that working with Arithon United Kingdom would provide the same gratifying experience.

Pros:
The objective is clear, the content aligned with the function and the website appropriate for the targeted audience. The content appears useful, accurate, and business appropriate. The spelling and grammar correct. The loading speed is fast, the content pages downloaded efficiently. The website is current and appears to be updated on a regular basis. The six main navigation tabs are easy to navigate. Website instructions are clear and easy to follow. The majority of hyperlinks provided work properly. Overall, the website was reliable, free of bugs and breaks (for the exception, see below under “Cons”). There is a good balance of website interactivity and the manner for user input is effectively employed. The “Site Map” and “Search” features are easy to find and use.

Cons:
However, the Board of Directors page has little information. The biographies insufficient and all the CEO portraits are stock photo placeholders. When users click on the CEO names, which are live links, they are taken to a Search box and a sitemap, which are confusing if not completely useless. The Support links for “Contact Support” (http://support.arithon.com/index.php?_m=tickets&_a=submit) and “Knowledgebase” (http://support.arithon.com/index.php?_m=knowledgebase&_a=view) are broken. The Product link for “GoogleMaps” (http://arithon.co.uk/google-maps.html) is broken. The company branding is lacking. While the color scheme is cohesive and appealing, many of the graphics, which should be dynamic, look like general stock photos, and are ineffectual and uninteresting with no clear connection to the company’s product or mission (other than the bee/flower theme, which is not fully realized). I found it odd that they “your product to create simple, reliable, flexible job postings” is not fully leveraged to advertise your own job openings. The following links on the Home page work, but the short amount of information on their landing pages do not lead anywhere, leaving the user stranded, without anything to do but use the “Back” button: Arithon Recruitment Software embedded in your website (http://arithon.co.uk/website-integration.html), £50 per user per month (http://arithon.co.uk/pricing.html), and New price plan for franchised agencies (http://arithon.co.uk/franchise-pricing.html). The “More” button abandons the user on a page without content (http://arithon.co.uk/news.html).

Suggestions:
•Invest in dynamic graphics to make website visually dynamic.
•Make the CEO’s more accessible and personable with portraits and a couple of relatable personal details included in their biographies.
•Leverage your product by displaying example job openings.
•Fix broken links.
•Guide users to next section of content instead of forcing them to use the “Back” button to return to a page with more information.